AutoTrip founder Alex Nicholson recently gave an interview with Business green speaking on his and AutoTrips ambitious plans to decarbonise companies’ transport systems and here’s how it when.

You don’t need to be a travelling sales person to have experienced the horror of mileage expense claims. The hours spent staring at an Excel spreadsheet, scanning back through six months’ worth of meetings and guestimating how far you travelled – and how much it cost – is a chore many executives dread.

That is the pain-point tech start-up AutoTrip is addressing with its digital business mileage service, which promises to dramatically cut the time employees spend logging mileage expenses and increase the accuracy of claims by up to 20 per cent.

The firm’s transponder – a small device that looks a lot like a mini USB stick – fits into the “on-board diagnostics” port found in most cars to digitally record journey details using the GPS network. The data is automatically uploaded to AutoTrip’s cloud-based software for employees to download and submit at the end of every expenses period. To protect privacy, only trips categorised as business travel by the user are viewable by employers.

But digitising driver mileage is only stage one of AutoTrip’s plan to transform the way businesses treat business travel, according to the firm’s co-founder Alexander Nicholson. The business plan is only the first stage of a much broader strategy that will see the company evolve from a small operation focused on streamlining accounting practices to a smart business travel hub that uses artificial intelligence to optimise company travel and promote greener modes of transport.

“We will be accessing fleets by solving the problem of mileage expensing, and then we will be layering in additional software services that meet the needs of sustainability managers and wider EU targets for carbon reductions,” Nicholson tells BusinessGreen.


Because AutoTrip’s data collection device works in almost any car built since the mid-1990s, Nicholson says the firm is in a “unique” position to collect vast quantities of business mileage information across entire corporate fleets to offer companies personalised advice on how to boost efficiency.

By using the data from their existing customer base Autotrip is already able to advise its customers on the best approach for meeting with different clients on the same day, optimising the order of appointments and journey routes to plan the most efficient travel schedule.


But the company has plans to go much further than that. It is currently fundraising on CrowdCube to raise cash for stage two of the business strategy – advanced data analytics. By analysing the mileage data using “machine learning and advanced algorithms”, Nicholson predicts that in the future AutoTrip will be able to provide businesses with tailored suggestions for alternatives to car use that will save money and cut carbon emissions.

For example, based on a fleet’s usage data AutoTrip’s analytical software may calculate that it would be cheaper and greener for employees to join an electric vehicle car club instead of each using their own vehicle, or it may prove more efficient for employees to use train services rather than cars to get about.


“In terms of where sustainability is going, it’s these fundamental decisions that need to be made on how to redesign fleets. And to date there hasn’t been the data available to provide accurate decision-making,” Nicholson says. “We’re able to show organisations how actually we can not only save them money but make their fleets much more low carbon as well.”

The lack of reliable data on how corporate fleets are used is the reason AutoTrip was born. The company was founded in 2014 by Nicholson and Andrew Wordsworth, the entrepreneur behind E-Car Club, which was sold to EuropCar in July 2015. One of the problems they found when convincing businesses to join the E-Car Club was the lack of accurate, timely data that could be used to show the business case for changing the structure or management of a fleet, Nicholson says. Up to 20 per cent of mileage claim data is inaccurate, and there is often a significant time lag between the user taking the journeys and when they are logged on the system, he explains.


This data is the key to convincing transport managers to open their minds to the cleaner transport options available on the market right now, such as car clubs and electric or plug-in hybrid cars, Nicholson says. “When you think about all the technologies available to create low-carbon transport, they are all there, and actually coming down in cost to a point where we can actually get them deployed into fleets,” he argues. “The big missing piece is how to get the decision makers to understand that.”

Eventually AutoTrip’s software will be able to quantify exactly what the return on investment will be for each option, in order to clearly present the business benefits of opting for a greener mode of travel.


In essence, AutoTrip has identified their core business opportunity – business mileage claims – as a way of staging a data grab to fuel their vision of a responsive, highly efficient, and green system of business travel. It seems this start-up is only at the very start of its journey towards the widespread adoption of green fleets.

Here’s a link to the article with Businessgreen: